Greentopia Fruit Belt Project

We hear a lot about the "Crescent of Poverty" neighborhoods located in the northern sections bordering downtown. But what are we actively doing about … [Read More...]


Best Things to Do

September is here and this year is going by more quickly than any of us would like to admit, BUT there is still a ton to enjoy in our city. Especially … [Read More...]

the Rochesteriat

Forget Manhattenhenge, this is EastAvenHenge

You've heard about Manhattanhenge - the popular phenomenon where you can view the sunset down the east-west street grid in Manhattan during summer … [Read More...]


#6 – Motorcycle Makers

For those new to this monthly installment, Conversation with A Stranger  is a regular series from local photographer Stephen S. Reardon. This quick … [Read More...]


ROC is Selling Out Events

Nothing makes us shed a tear more (ok, maybe other things do) than sold-out events right in the heart of our city. Take, for example, the Nikko Pop-up Kitchen that will be held at Apogee for the next three days. Sold-out and waiting lists are expanding. And congratulations to The Strong Museum for selling over 1,000 tickets for their first-ever Happiest Hour, a fundraiser that benefits The Strong's mission and educational programming. There was … [Read More...]

Memorial Art Gallery

FREE MAG Admission for a Good Cause

Today, August 25th, the Memorial Art Gallery announced FREE admission to all visitors this coming Saturday, August 29th, from 11am to 5pm. This announcement and invitation to the public comes after the recent tragedy on Genesee Street at the Boys and Girls Clubs. In lieu of admission, the MAG will simply be taking voluntary donations to benefit the Boys & Girls Clubs of Rochester. "In times of joy and in times of tragedy, art … [Read More...]


10 Ways This Kid is Killin’ It!

In the most respectful of ways, by "Kid" we mean "Young Distilling Wizard", because at just 27 years old, Jason Barrett just may be a distilling prodigy. He has already accomplished what many of us dream of doing in our careers - work for ourselves … [Read More...]


Meet Rocky, the Newest Member of the Rochesteriat Family

If you've seen something different cruising around Rochester lately, no you don't need to have your eyes checked. The team at the Rochesteriat has a new family member, we'd like to introduce... Rocky, our new Piaggio Typhoon. As we began … [Read More...]

Sahlen's Stadium

The Rochester Rhinos Love ROC Too

This weekend on Saturday, August 22nd, at Sahlen's Sadium, the Rochester Rhinos are hosting an "I Love Rochester Night". They want to celebrate everything that is great about the city we love: Rochester! In honor of "I Love Rochester Night" we … [Read More...]

the Rochesteriat

11 Reasons this is the Hidden Gem of Brown Square

We talk a lot about all the positive things going on in and around downtown these days, and you've probably heard us mention the North Winton Village, … [Read More...]

the Rochesteriat

Happy 1st Birthday Hart’s

1 year ago, our friends at Hart's gave us a sneak peek inside the soon to open downtown grocer. We were giddy with excitement to finally have a … [Read More...]

the Rochesteriat

Take a Stroll through Downtown & Learn

When traveling through the city, you're probably focused on the time and where you need to be. Most of us do it. But what you're missing is big, … [Read More...]

the Rochesteriat

ZooBrew: after hours fun with the animals

Zoo's aren't just for families with little kids, they're for everyone, every day of the week. While you're familiar with the concept of zoos (you … [Read More...]