13 New Media Creatives You Should Be Keepin' Tabs On In This City - Pt. 1

the rochesteriat

the rochesteriat

Some of you may know that there are news channels 8, 10, 13, and 31 (WXXI and PBS, too!)…well, at least that's according to our no-frills, bunny-eared TV set that hasn't seen a day of cable since being purchased in 2008. From time to time - or when running the treadmill at the gym - we still catch a glimpse of these broadcasts when we get a minute in front of the ol' tube. And then there's also our favorite radio stations that we listen to in the car or at work. But what about the rest of the time when we need information, ASAP, or when we want to know what's happening in and around our city, especially things that deal with our friends, our hangouts, and our interests?

That's where the New Media comes in. Whether connected to community via a website, a Twitter feed, an Instagram account, or a blog - these are the 13 New Media Creatives that you'll want to keep tabs on as our city presses forward into the 21st Century. Some are very well known community staples already, and some are brand new and/or more obscure - but no matter the size or popularity, we think all have relevance for our city's future.

1. @rachbarnhart (Twitter)

Ok, so she probably needs no introduction, and one can hardly say that she's "new" to media, because Rachel Barnhart has been reporting local news on our tubes for the past decade or so, having worked with a couple of local stations. But join her 29K+ other followers on her Twitter feed, and she'll keep you up-to-date with happenings all around Rochester - especially when you see that she has tweeted well over 82K times!

We appreciate Rachel for her city-centric stance knowing that she's a life-long urbanite, and she definitely has put ROC on the map in terms of Social Media influence as she was formerly named one of New York State's (social media) Kings, alongside the likes of Jimmy Fallon, Katie Couric, Lil' Kim, and Mayor Bill De Blasio.

Also know that... Rachel Barnhart runs the website The Rochesterian.

2. @stevecarter (Instagram)

Steve Carter's Instagram feed garners more "Likes" on every single picture that he posts than many of us have as "friends" on Facebook. With more than 30,000 followers, Steve has drawn attention to Rochester in a BIG, creative, way and keeps the city filtered through a light that is artistic and fresh. Looking at seemingly normal things we see day in and day out here in Rochester, this Instagram feed seems to draw out the inspiration even within the most mundane of subjects.

Also know that… With this many followers, there are some major business possibilities…follow Steve as this progresses.

3. RocVille (Blog)

RocVille is a local community resource that is geared toward bringing about a more sustainable, walkable, and vibrant urban core. They had us at hello with their Values including: proactive and involved communities; vibrant locally owned businesses; local food, art and music; and hometown pride - to name just a few. With over 4,600 registered followers on their blog, RocVille is smart, informative, and even better yet, opinionated.

Also know that… RocVille is active on both Twitter and Facebook.

4. Rochester A-List (Blog) 

Rochester A-List is all about local events, sports, fashion, beauty, and unique businesses. This blog compiles an exclusive email list that allows followers to receive special perks and discounts for those on the "A-List", and it even has a soft spot for the avid golfers around town. Amy Riposo, one of the founders, does a great job with the Rochester A-List, and we know she'll bring that amazing energy and her connections in her new position as the Marketing Director for the new College Town development in the Mt. Hope neighborhood.

Also know that… The Rochester A-List has started a YouTube channel with a couple of great city restaurants - The Revelry and Char Steak & Lounge - as the stars of the show!

5. YelpROC (Twitter)

@YelpROC is a Twitter tag you should have in your city-focused arsenal bag of social media because we're lucky in ROC to have an active Community Manager in Breanna Banford. Creating gatherings and events for "Yelpers", and doing it under the umbrella of San Francisco based-brand "Yelp", @YelpROC keeps us informed on two major things we love - food and our city.

Also know that… Make sure to check out Yelp Rochester for what Yelp does best online - reviews! Not only will you find our city's best restaurants and nightlife, but anyone can see the reviews of dentists, beauty shops, and many other services and businesses - all voiced in by your local peers.

6. 585 Mag (Online Magazine)

While (585) Magazine is a print publication (at the affordable price of $12/yr!) that you can find on the shelves of Wegmans and other select locations around Rochester, it's their website that is clean, simple, and gives you some of their best articles right at your fingertips. We especially enjoy the video section of the site, (585) Live, that gives viewers a real look at their photo shoots and various other activities happening in and around our city.

Also know that… (585) is active on Twitter, Facebook, and Instagram - abundant with shots of beautiful photography - so there's no reason why you should not be connected to them somehow.

To be continued…Part 2


Jason is co-Founder and Editor of the Rochesteriat. The New Media Creatives are changing the landscape of our city by inspiring, creating, and informing...Check out more @JaySchwingle or Facebook