8 Places to Learn Something New

It's a new year and like many people do, it's a time for new goals and resolutions. What would you like to accomplish this year, where do you want to improve? If you're looking for change or something new and refreshing, why not learn something new? Our city is full of businesses and organizations dedicated to the arts and education.

Check out these 8 places to learn something new this year in ROC:

1. Flower City Arts Center

the Rochesteriat

the Rochesteriat

Formerly known as Genesee Center for the Arts & Education, the Flower City Arts Center is a great place for adults and kids alike to learn about the arts with hands-on classes. From letterpress, paper making and pottery, to photography, digital arts, book binding, there are a lot of options to improve a passion you already have or start a new one.

2. Hoopla, City Library

If you're a resident in a city neighborhood, you're in luck. Check out Hoopla, this service offered FREE through the Rochester Public Library (to city residents ONLY!) gives library card holders access to ebooks, audio books, movies and more, accessible right from your desktop browser, to your mobile phone through the Hoopla app. Check out our recent post on the service for more information: Hoopla for Snow Days & Lazy Days. We can say from experience we have already really enjoyed taking advantage of all of the audio books available.

And even if you don't have access to Hoopla, your local library is full of resources, books, and classes to take advantage of.

3. Amore by Wegmans

the Rochesteriat

the Rochesteriat

A great place to hone cooking skills is from a place that makes great food. Why not take a cooking class from a restaurant? In 2016, Amore Italian Restaurant & Wine Bar, located at the East Ave Wegmans, launched a series called Eat, Drink & Learn (check out our post). Keep an eye out for classes throughout the year including Pasta Making, Mozzarella Making, Gnocchi, Risotto and more. Check out the class schedule.

4. 540WMain Communiversity

540WMain is a grassroots non-profit (501(c)(3) community school and event space. They offer classes and programs focused around diversity & inclusion, historic preservation, sustainability and more. With their main location at 540 W. Main Street, they will be opening a second satellite location at The Yards in February focusing on the arts and wellness. Check out the website for a list of all of their classes and events.

5. Rochester Brainery

the Rochesteriat

the Rochesteriat

Don't have time to sign up for a series of classes? Try taking a class (or ten) at Rochester Brainery in NOTA. If you've got a few hours to spare the Brainery offers classes from business, to arts, gardening, cooking, history, photography, jewelry making, and more.

6. George Eastman Museum

If photography is your passion, why not improve and hone your skills at a place dedicated to the life and dreams of George Eastman and educating the community and world on photography, film and much more, the George Eastman Museum? Did you know that they offer photography workshops throughout the year, ranging from one day to five days in length? If you've ever wanted to learn more about the history of photography and difference methods of developing film, check it out.

7. Creative Workshop @ the MAG

the Rochesteriat

the Rochesteriat

Located at the Memorial Art Gallery, the Creative Workshop is another great place for adults and children to learn the arts. Ceramics, jewelry making, painting, sketching, weaving, there's even art appreciation classes. See all of the class offerings online.

8. Studio 34 Creative Arts Center & Gallery

Studio 34 is located on Elton Street in NOTA and offers classes at all levels in different areas of glass work, jewelry, photography, clay and more. Private lessons and group lessons are also available.

What places are we missing? Where do you head when you want to learn something new?

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5 Ways to Enjoy the Holidays at the George Eastman Museum

the Rochesteriat

the Rochesteriat

The Holidays are once again upon us and we all know there are many ways to enjoy the season here in our city. We’ll go out on a limb and say that most won't offer the ultimate combination of glitz, glamour, and ROC history that our treasured George Eastman House will.

Here are 5 ways to take advantage of this incredible gem in our community and to get you in the holiday spirit.

1. Take in a Holiday Movie

The Rochesteriat

The Rochesteriat

Dryden Theatre is a great place to get to during the holidays. Find classics like White Christmas and more contemporary favorites like Love Actually. There is sure to be something to fit everyone most people’s tastes.

Speaking of, don’t miss celebrating the 30th anniversary of the ultimate Christmas classic, Die Hard , on December 15th. “Yippee ki yay, mutha…” - ah, the true Holiday spirit.

Find the full list of Holiday films here: Dryden Holiday List

2. Drool Over Some Gingerbread Houses

Miss the good ol' days of being a kid and building gingerbread houses? Why not relive these memories. This annual tradition brings in dozens of Gingerbread house creations from professional bakers, families, and community groups. See something you like? These are also available to purchase through a silent auction.

Sweet Creations Gingerbread House Display: 11/2-12/12

3. Tabletop Trees - Get Inspired

Looking for some Christmas Tree decoration inspiration or maybe a smaller size tree for your home? Displayed throughout the historic George Eastman Museum you'll find tabletop Christmas trees decorated by local businesses. These trees are available for purchase through a silent auction and all proceeds go toward providing fresh flowers in the house year-round. What's not to love?

Tabletop Tree Display & Auction: 11/13-12/16

4. Holiday Homecoming

The Holiday Homecoming party is also an annual tradition. Meet Santa and enjoy kid friendly activities, festive displays, live music, refreshments and more.

Annual Holiday Homecoming Party: 12/6, 5-8pm

5. Shop for the Holidays

the Rochesteriat

the Rochesteriat

Not everyone thinks of shopping at museums for Christmas. But you should! There are tons of great options from the museum store, to Dryden Theatre tickets, to museum memberships. Looking to give a unique gift this year to that die-hard Rochesterian? Head to the Eastman Museum and don’t miss “An Eastman Christmas”, a 24 track CD of holiday classics played on the Eastman’s Aeolian pipe organ.

Eastman Museum Store | Membership

George Eastman Museum:
Holiday Activities


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MWADV 2018 is DONE... or is it?

The Rochesteriat

The Rochesteriat

It’s hard to believe, but the 5th year of Movies With a Downtown View presented by Buckingham Properties has come and gone! To celebrate our 5th we decided to show 5 movies instead of the typical 2. After a somewhat rainy summer, we were happy to be able to end our season with 4 successful movie nights.

the Rochesteriat

the Rochesteriat

These events are not possible without all of our incredible sponsors, community partners and the City of Rochester. This year we even had custom MWADV and ROC buttons thanks to our title sponsor Buckingham Properties. Their support over the last 5 years has really made these movie events possible.

The Rochesteriat

The Rochesteriat

This year was also the 1st year we ventured outside of MLK Jr. Memorial Park. In addition to a movie in MLK Park, we were in Washington Square Park, Parcel 5 and even at the Hyatt’s Center City Terrace + Lounge space.

The Rochesteriat

The Rochesteriat

Each year we partner with The Little Theatre to try to show at least one movie that our audience might not be familiar with, but we think they’ll love. This year we had two: Hunt for the Wilderpeople and Sing Street and they were GREAT. The other two were Office Space and The Greatest Showman.

the Rochesteriat

the Rochesteriat

And despite the gravel, we ended the year in Parcel 5 and it was a huge hit. Hundreds of people brought out their camping chairs and creative seating to join us for The Greatest Showman in the heart of downtown.

A huge thank you to Alex G Weiser for taking some incredible photos and sharing them with us. Check out the gallery below for a peek at our last movie:

Guess what? We’re not really done!

Just when we thought we were done, our 5 Year Celebration Sponsor, the Hyatt, reached out to partner with us on ONE MORE MOVIE for 2018 - a Halloween Night at their Center City Terrace + Lounge. Since 1 of our original 5 nights had to be cancelled, we couldn’t be more excited at add this as our last official movie for the year (we mean it this time!).

the Rochesteriat

the Rochesteriat

SAVE THE DATE: Friday, October 19th @ Center City Terrace + Lounge

Pull our your best Halloween costume and join us for the 1993 hit, Hocus Pocus!

The event will start at 6pm with Halloween tunes by DJ Bizmuth, there will be food and drinks available for purchase, Halloween inspired specialty cocktails and we just may have some candy and small snacks for FREE. We will also have a prize for the best Halloween costume, so start your planning now!

This event is FREE, the Hyatt asks that you simply register here for admission: RSVP.

Keep an eye on the Facebook Event page for additional details.

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The Last MWADV of the Season - Here's What YOU Need to Know

Photo Credit:  IMDB

Photo Credit: IMDB

Tonight, Friday September 7th is going to be a magical evening. With great weather in the forecast, clear skies, and the popular The Greatest Showman movie playing, get ready for an exciting evening with hundreds of your fellow neighbors in downtown Rochester. Because this is our first-ever showing in Parcel 5 downtown, we thought we'd give some quick pointers so you can be prepared to enjoy the evening.

1. Find Parcel 5!

The Rochesteriat

The Rochesteriat

If you know where Tower280 is, the Democrat & Chronicle, Fuego Coffee, the Liberty Pole, or Sibley's, you'll find Parcel 5. This is what you're looking for! Need a map? Use this one: Parcel 5 (285 E. Main Street)

2. Bring your own seating

Parcel 5, to say the least, is mostly a square of gravel, rocks, and dirt. But that won't stop us from enjoying this area right in the heart of downtown tonight. You'll want to be prepared and bring your own seating with possibly a blanket to put the seating on. Get creative - just because the moon is a bunch of dust and rocks, doesn't mean it's any less important or useful to us. 

Got a yoga mat, couch cushion, pool floatie or something else that will work? Bring it!

3. Bring a blanket and/or some warm clothing

The good thing is that the storms came through already and cleared the skies. That means the warm weather is behind us now, and we'll be enjoying a cool evening under the stars with 65-ish degree weather. Bring a blanket, hoodie, or whatever else is going to keep you cozy during the movie as it'll be playing from 8p-10pm (estimate). 

4. Parking is abundant all around Parcel 5


There is metered parking that is FREE (after 6pm) on ALL sides of Parcel 5. Plus, our Title Sponsor Buckingham Properties is opening the Midtown Garage (underground parking!) for FREE tonight from 6-11pm. That's over a thousand spaces of FREE parking....need we say more? OK, we'll also have bike racks available...YES, we did say more! 

5. FREE Jetblue Terra Blues Chips, Water, Popcorn and Giveaways

the Rochesteriat

the Rochesteriat

Make sure to stop by the Washington Square Park Community Association, Buckingham Properties, and 88 on Elm tables tonight for some FREE giveaways and sign up for the FREE raffles. Yes, FREE. The Official Airline of the MWADV, Jetblue, will be giving away its signature Terra Blues potato chips (those same ones that you can enjoy on any Jetblue flight!), 88 on Elm will be popping and handing out free popcorn and Buckingham Properties will have complimentary water for attendees. 

Make sure to sign up for our FREE raffles tonight at the WSPCA table, because, as always, we'll have local giveaways to great spots like The Little Theatre, Rochester Brainery, ROC Brewing, Upstate Social Sessions and more. And get this - tonight we'll be picking our Grand-Prize winner for 2-Round-Trip tickets on Jetblue anywhere Jetblue flies. Pretty cool, right!? 

6. Dine With Us!


In addition to some free snacks, joining us tonight is Eat Me Ice Cream, Joe Bean Coffee Roasters, Ludwig's Center Stage Cafe and Taste the Roc. You'll definitely have plenty of options for dinner and dessert! See you tonight?

Event Details:

Event Start: 6:30pm
Movie Start: 8pm
Facebook Event Page: Movies With a Downtown View: The Greatest Showman
Location: Parcel 5 (285 E. Main Street)

Note! The movie will be captioned and we will have ASL interpreters with us for all announcement and raffle drawings.


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FRINGE: Everything You Need to Know

Fringe 2014

Fringe 2014

Did you know that the KeyBank Rochester Fringe Festival is celebrating its 7th year? For 11 days (September 12th-20th), Fringe will offer more than 500 performances at over 20 venues across downtown Rochester and over 150 of those shows are FREE!

Not sure what to do or where to start? It can be overwhelming if you don't have a good plan. Let us help! Here's everything you need to know to get the best Fringe experience.

There's an App & Guide

This one's a no-brainer, you can't Fringe if you don't know what's happening! Check out the extensive guide and mobile app for all of the events, schedules, venues, and details you'll need to get the full Fringe experience. With the mobile app you can even buy tickets and receive notifications on event changes or weather rescheduling!

For all of the details on where to get the guide and app check out this Fringe Newsletter.

Friday & Saturday on the Fringe

If you want to see our city packed with thousands of spectators at one time, these will certainly be the days. What is Friday & Saturday on the Fringe you ask? A FREE grand spectacular performance and celebration downtown at Parcel 5 (next to One East Ave), with food and drink vendors and amazing entertainment both days.

This year's headliner is Massaoke. "This is not karaoke. This is MASSAOKE. Where we sing and dance our collective hearts out in a unique live-gig setting that no one will ever forget. It. Is. Euphoric. A celebration of some of the best-loved songs ever written and Rochester’s best night out at the Fringe."

If you do nothing else Fringe, you'll want to be a part of this!

Spiegelgarden & Spiegeltent

Located at the aptly named "One Fringe Place" on the corner of Main & Gibbs Streets, the Spiegelgarden marks the Fringe center. Every day of Fringe, this outdoor area transforms into a urban lounge that includes food and drink vendors, urban greenery, modern lounge furniture, outdoor art, and a firepit for the more fall-like nights ahead.

You'll definitely want to make this your home-base to relax with friends, play some games, watch pop-up performances, and check out the ever-so-popular Pedestrian Drive-In with FREE movies every night.

Also located at One Fringe Place is the Spiegeltent. This European "Mirror Tent" is a rare find worldwide (at best, a few in the world still circulating), and boasts some of the best Headliner shows that Fringe has to offer.

There is nothing like it here in Rochester and the Spiegeltent is great place to see what Fringe is all about. Here you'll find the always popular: Cirque du Fringe, Silent Disco, and more!

Gibbs Street


Both Fringe weekends Gibbs Street will be closed to traffic and open for Fringe. Here you'll find a variety of outdoor free concerts each day.

One thing you WON'T WANT TO MISS on Gibbs is Street Beat. On Saturday, September 22nd watch 3-on-3 dance teams face off on the dance floor for a chance at winning the title of Fringe Street Beat Champions and a cash prize of $1500! This event has become more and more popular every year (tip: get there early to snag a seat!). Preliminary rounds run from 12-2pm with the finals from 3-4:30pm.

You Can Volunteer!

If you can't get enough Fringe, or really want to get the inside scoop, there's no better way to do so than to volunteer. Not only would you be helping to make Fringe possible, Volunteers receive the official snazzy Fringe t-shirt and qualify for one free ticket to a Spiegeltent show for every 8 hours worked. To get all of the details and to sign up, check out the Volunteer page.



If you're still not sure what Fringe is, it's 11 days of comedy, music, dance, spoken word, theatre, visual arts and FUN! And it's something you don't want to miss.

There are so many different types of shows each day, take a chance & try something new!

Join the #rocfringe18 pARTy: Website, Facebook, Instagram, Twitter

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