Not too long ago I was living in the East Village of Manhattan, as a single guy with not a care in the world, but also very little money after the rent was paid. I remember wanting to make a quick and easy dinner: why not go with cereal? Such a guy-thing, or post-college-I'm-starving-thing to do...all I needed was the cold milk and a bowl of my favorite sugary-marshmallowy packed goodness. This could only be $5 at most, no?
That's when reality set in. New York City wasn't a place that was blessed by the grocery gods. It became all-too apparent that no matter where I went shopping in the Lower East Side, in Manhattan, or in the Tri-State region (Wegmans had not expanded quite yet) I was soon paying nearly $5 for the gallon of milk, and another $5 or so for a box of stale cereal that had been sitting on the shelf since Ed Koch was Mayor. What gives?
In one word, and we all know it up here in Western New York: Wegmans. Most places around this country just aren't as lucky as we are. I guess the best thing about that is that they don't even know it, so let's call it "The Less You Know" campaign. Until Wegmans gets there, they'll just never know.
So the point I am getting to is this: for those of us who grew up in this city (or have been here for some time) with the amazing Wegmans at our beck and call - helping us out with every aspect of our lives including everyday groceries, medications, birthday parties, super bowl bashes, lunch-time subs, etc. - we tend to take it for granted that we have it so good. Usually we don't even know that to be true until we leave this area for a place that doesn't know of Wegmans and all its glory.
And it's not until we take a step back and see from the national spotlight how our local flavor is viewed in the eyes of others do we regain a sense of pride and astonishment as to what Wegmans really built in Rochester and beyond. With that, and with all the child-like wonder of Buddy-the-Elf, we'd like to say "You Did It! Congratulations!"
We wanted to share some of the press that has been written on Wegmans in recent times, and congratulate them for some of their recent honors of being named in the Top 100 Best Companies To Work For by Fortune (again!), Best Supermarket in America by Consumer Reports (2014), and America's Most Respected Retailer by Harris Polls (2015).
Jason is co-Founder and Editor of the Rochesteriat. While the parking situation over at the East Avenue Wegmans leaves much to be desired, Amore Restaurant certainly makes up for it with their $5 pizzas on Tues, Wed, and Thurs nights. Check out more @theRochesteriat or Facebook.