No we weren't competing for Gold in Rio, but maybe you spotted the ESL Business Banking commercial on during the summer Olympics and said to yourself, "Hey, that looks like the Rochesteriat!"? YES, one of the ads featured us, and even Rocky made the spotlight!
We'd like to send a HUGE shout-out to the teams behind ESL Federal Credit Union and Dixon Schwabl for producing such an awesome feature, and of course for making filming day an extremely memorable once-in-a-lifetime experience. We can't thank them enough for this full 30-second spot!
Here's the BACKSTORY:
ESL is a HUGE part of the Rochester community and one of the major reasons why we choose to do our personal and business banking with them. For the last few years they have been the main sponsor of the Corn Hill Festival. During the festival last year (2015), we saw the ESL tent, the free snacks and beverages and stopped over to get out of the blazing sun. After meeting a few great employees we headed on our way to enjoy the fest.
On swinging back by the tent as we left, we were approached and asked if we'd be interesting in coming in to share our story of using ESL as our business bank - it sounded like fun and so we did, and this happened.
From there we soon learned that this was a casting call for new TV commercials. Lo and behold, we made it on TV! This was the first ad that ran last fall, 2015, and we were quite excited:
Thank YOU to all the Creatives involved:
the Barone Family
Madeleine McQueen and the Breeze
our friends at Glen Edith Coffee Roasters
The Beautiful Rochester Scenery as shot in or near:
The Capron Lofts (inside our home office and rooftop)
Gibbs Street (driving past Eastman School of Music)
Washington Square Park (driving down Court Street)
The Wintergarden (driving down Court Street)
Glen Edith Coffee Roasters (inside the location at Somerton Street)
Here's more scenes look at what that day of filming was like:
Needless to say, we certainly feel like we won gold at this year's Olympics and we didn't even have to leave our city.
For more behind the scenes, check out ESL's page about the campaign.
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