AfterTaste: Celebrating Movers & Makers in Rochester

The Rochesteriat

The Rochesteriat

Last month we had the honor of attending a launch party for AfterTaste in the office of the Born+Collective. AfterTaste is a new online publication celebrating the movers and makers in Rochester, the great local artisans and those who embody the energy of our growing city.

The Rochesteriat

The Rochesteriat

Some of the featured artisans at this event included: EvenOdd, Inner Loop Design, Genesee Beard, Interstellar Motors and Cristallino Premium Ice.

The Rochesteriat

The Rochesteriat

Issue 001 recently launched, but before we share that with you we want to share something that really resonated with us as entrepreneurs. At the beginning of the issue we read this:

"Around four months ago we set out to put together an event. What sort of event we weren’t exactly certain. And so like any creation, we started with a blank canvas. Our first few sessions weren’t exactly fruitful. The enthusiasm we all were craving just wasn’t there. One of the things I love about this team is our unwillingness to settle.

And so we kept at it."

The Rochesteriat

The Rochesteriat

This attitude itself shows the entrepreneurial spirit here in Rochester - some things work and some don't - but keep at it!

To learn more about AfterTaste and all of the artisans included, check out Issue 001:



AfterTaste: Website, Facebook, Instagram

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5 Unique Gift Ideas For This Holiday Season

the Rochesteriat | Archimage

the Rochesteriat | Archimage

Sometimes it's hard to distinguish quality among the clutter. In a world of shopping centers and strip malls we often end up purchasing something that many MANY others have purchased... because it's mass produced. We also happen to live in a city that offers us many options to do something different - shop local! Purchasing from a small business supports a local family and the money from that purchase stays local. Want to do something great for your city? SHOP LOCAL! Here are a few of the Rochesteriat's picks to keep you shopping local this year, with UNIQUE gifts.

M & A Co.

First up is a new company to our city! Founded just a few short months ago from husband and wife team, Marc & Alyssa Priddy (get it... M & A), "M & A Co. is a guild for handcrafted, refurbished and re-purposed items. From furnishings to accessories, we take basic materials: wood, metal and leather to create rustic quality. We love what we do and we aspire to find a simple balance where creativity, work, life and inspiration converge" (via. Etsy).

The bench pictured above was a custom order created from a picture and theirs turned out even better than the original. We couldn't love their creations more. Check out their Etsy shop to see their creations, but don't be afraid to pitch them an idea for something unique.

M & A Details:

Rochester Public Market Cookbook

What screams LOCAL more than a cookbook created by locals, using local ingredients? "This cookbook celebrates the bountiful fresh, local foods that we enjoy through all four seasons at the Market. The recipes came from a wide range of farmers, vendors, shoppers, chefs and Friends of the Market. The chosen recipes had to feature Market ingredients, be relatively easy to prepare at home, and taste delicious." (via website).

Have a foodie in your life? They will love this. Pick it up on your next trip to Hart's Local Grocers!

Cookbook Details:


Looking for home decor or furniture? Head to Abode in the South Wedge, their unique collection of curated items is sure to make anyone on your list happy!

Abode Details:

EvenOdd Creative

Looking to give something truly different and special this year? How about something sustainable, functional, and fashionable? EvenOdd Creative makes clutches, messengers bags, totes, wallets, bracelets and much more out of old bicycle inner-tubes. They give something unusable a second life.

EvenOdd Creative Details:


Still not sure where to shop this year? Head to Archimage, you'll be surprised what you find inside. This “mall-ternative” department store sells unique and unusual items with an alternative flair. Toys, stocking stuffers, housewares, and locally made items like musical instruments and jewelry. You'll also find socks, scarves, journals, books, and tons of gift ideas for anyone in your life.

Archimage Details:

Stefanie is co-Founder and Editor of the Rochesteriat. She loves taking pictures, drinking vanilla lattes, and living downtown with her husband, Jason. Find her with a camera & phone in hand, taking photos for @theRochesteriat on Instagram. Follow her on Twitter.

Valentine's and the City: friday night love



Valentine's Day Stuffed Animals The situation - On the day before Valentine's Day (or the day of for those of you shameless procrastinators!) do you find yourself in a CVS or Wegmans running to score a heartfelt card, thinking - "Why does some intern at Hallmark have the ability to communicate to my significant other better than I do? Shouldn't I have thought this through a little bit better {as I pick up the pink teddy bear and KNOW she'll just love ANOTHER stuffed animal!}? Maybe next year will be different…"

Valentine's Day Stuffed Pillows The remedy - Hey YOU, yeah YOU! Put down that stuffed animal, that heart pillow, or even that box of chocolates! This year, with more than a few days left until Valentine's Day (on Friday, February 14th) - the Rochesteriat is going to show you some of our favorite picks - both for gifts and for dining - that we think would make this Valentine's Day - or any day for that matter - well let's just say, worthy of city love.

***Please NOTE: Do NOT be surprised if some of these dining establishments are fully booked or are wait-listing guests for the evening of the 14th. After all, Valentines Day comes on a Friday this year and these are some of our city's most popular eateries any time of year. Remember, this year you have the entire weekend to celebrate Valentine's Day and, most importantly, city love is an all-year round deal. Good Luck and enjoy!


Cure Restaurant, Public Market Speaking of Good Luck, Cure is the younger sibling to the extremely successful restaurant in the Neighborhood of the Arts. Run by the same owners, Cure mixes in the romance of low, candle light warmth with the urban-industrial take on its interior design. This gives the restaurant a grittier feel and allows it to blend in nicely amongst the warehouses of the Public Market where it resides. If you get your coffee here in the daytime during Public Market hours (hence the Java's sign out front), you might be inclined to know how well the Cure staff can mix up a mean cocktail as well.

Hours on Valentine's Weekend: Fri. - Sun. Dinner served 5pm- 11pm; cocktails "served into the wee hours" Website Making cocktails at Cure Video Rochester Newspaper Dining Review

Devil May Care Lingerie Co.

Devil May Care Lingerie We said to put down that box of boring chocolates and the teddy bear. Yes, we are all for chocolate and fuzzy friends, but NOT AGAIN this year! Why not take a chance and go for something that both you and him/her can enjoy - a new set of lingerie! Stop in and see owner Anastasia who will give the guys some hints of what the girls like - or girls, she can give you some ideas as to what the guys like…on you! No need to be bashful in here - heat up your romance a bit. After all, Punxsatawney Phil just said we have 6 more weeks of winter and the outside is going to stay cold for a little while longer.

Hours leading up to Valentine's: Tues - Fri 11am - 7pm Website 


EvenOdd Creative Porter Bag Want to give something truly different and special to your Valentine this year? Why not give the gift of sustainability, re-use, and recycling from one of our city's own local creative shops, EvenOdd! The two founders of EvenOdd Creative, Liza and Ashley, have been creating these local pieces of practical, usable artwork for a few years now, and they now have their own shop located within The Hungerford Building community of artists. They make items such as clutches, messengers bags, totes, wallets, bracelets and much more out of old bicycle inner-tubes, and each one is as unique as your own Valentine is to the world. EvenOdd products are tough, durable, and, in their own words would, "pretty much kick Steven Seagal's a** in a fight to the death." We won't argue against that - just buy something.

Hours leading up to Valentine's: Contact Liza or Ashley for shop hours 1115 E. Main Street Suite 321, Door 2, 3rd Floor Rochester, NY 14609 585.201.8262 Website EvenOdd Video

Nikko Sushi Bar & Restaurant

Nikko Sushi Bar Heading to Geva Theatre to see their Comedy Improv this Valentine's weekend or looking for a different experience in the city? If you are, you'll want to treat your Valentine to Nikko - one of the city's best upscale sushi restaurants, located within the Washington Square Park Neighborhood and walking distance to the theatre. With a full bar and a well-rounded menu, this ultra-romantic place boasts exposed wooden beams and brick of the original 110 year-old warehouse, beautiful artwork on the walls, and even valet parking.

Hours on Valentine's Weekend: Fri. and Sat. Dinner served 5pm- 11pm; Bar open late Closed Sun. Website Sample Menu City Newspaper Review

Rocco Ristorante

Rocco Ristorante If you're a self-proclaimed foodie in this city and/or you think you know of the most romantic places to take a date, then it's obvious that you know of Rocco Ristorante. This is a tiny little Italian restaurant located on Monroe Avenue, and it the place to go to have a quiet, romantic evening. With only 13 tables, the restaurant is filled most nights, and you can bet it will be for Valentine's Day. If you're lucky enough to score a table, you will be treated to a menu that includes pizza, pasta, and desserts made from local ingredients.The full bar serves an exclusive Italian wine list that is always evolving.

Hours on Valentine's Weekend: Fri. and Sat. Dinner served 5pm- 10pm; Closed Sun. Website Reservation Info

Tapas 177

Tapas 177 Lounge Who doesn't know of Tapas 177 and its popular Thursday nights of FREE Salsa Dance lessons? Well we certainly hope you have already made your reservations to this urban-chic restaurant with a Mediterranean feel to it. They have a special Valentine's menu being offered, starting with $15 bottle wines on Thursday, just in time for dancing the night away. There is a full bar upstairs that offers a dim candle-lit romantic feel while you wait for your table, and downstairs seating offers beautiful sights of Spanish-inspired artwork alongside cozy pillows in this converted basement, a true urban experience. For those of you romantics at the top of your game, you already know of and have reservations for "Table 13" seen at the right-hand side in the picture above. This is one of the city's most romantic restaurant spots offering a semi-hidden area that makes your experience that much more amazing.

Hours on Valentine's Weekend: Thurs. 4:30pm - 2am, Dinner until 12am Fri. and Sat. 4:30pm - 2am, Dinner until 12:30am Sun. 5pm - 2am, Dinner until 12am Website D&C Dining Review Tapas 177 YouTube Video 


TRATA, Culver Road Armory Lastly, we come to the super-sexy. We picked the photo above because it is subtle and only gives you readers a small glimpse of what you will be stepping into when you get inside. The decor is ultra-modern mixed with industrial touches like the exposed brick, concrete/wooden floors, and the iron railings that give the eye much to feast on within the 3 floors of restaurant space. The good thing is is that TRATA can seat more than 300 people, so give keep that in mind as you find completely full restaurants on your chosen night of celebration. Not only is the space large, but so is the food and drink menu to keep most everyone happy.

Hours on Valentine's Weekend: Fri. and Sat. 4:00pm - 11am, Late night menu 11pm - 12am; Bar 4pm - 12:30a Sun. 4pm - 10pm, Late night menu 10pm - 11pm; Bar 4pm -12am Website City Newspaper Review yelp